> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://learn.backroom.fan/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# 👥 Fans : Understanding & Segmenting Your Community

The **"Fans"** tab is where the magic begins. It's your command center to truly understand your audience, segment it intelligently, and get actionable data on each follower.

## 📋 What you'll find in the "Fans" section

From this tab, you can:

* Access your full list of followers
    
* See who your most engaged fans are
    
* Filter and segment your audience in real time
    
* Click on any fan to explore their full engagement history
    
* Visit their Instagram profile directly

## 🧠 Engagement Categories: SuperFans, Fans & Engaged Followers

When you connect your Instagram account, BackRoom immediately scans all interactions over the **last 3 months** to place each user into a category. But don’t worry—we calculate engagement using **their full history** on your page.

Each fan is assigned to one of these 3 levels:

* 💎 **SuperFan** – Your most engaged and consistent followers.
    
* 🌟 **Fan** – Regularly interacts with your content.
    
* 💗 **Engaged Follower** – Interacts less often, but shows interest.

This classification is based on an **Engagement Score**, which is calculated using 4 key criteria:

1. **Total number of interactions** (comments on posts, reactions to stories, replies…)
    
2. **Number of unique posts/stories they’ve interacted with**
    
3. **First interaction date** (how long they’ve known you)
    
4. **Last interaction date** (how recently they engaged)

* * 

## 🔎 Smart Segments: Go Deeper

You can go beyond the base categories thanks to **Smart Segments**, helping you target fans based on behavioral context:

* **Active**: Engaged in the last 6 months
    
* **New Comers**: Recently arrived in a category
    
* **Ambassadors**: Followers with over 2,000 followers themselves
    
* **Lost**: Previously active, now inactive

You can mix these filters to build high-value audiences:

> Ex: Superfans + Ambassadors = your elite squad.

## 🔍 Inside a Fan’s Profile

Clicking on any fan lets you:

* View all their comments and sentiment analysis
    
* See their DM history (if permissions are granted)
    
* Monitor engagement score evolution
    
* See the posts they’ve interacted with
    
* Understand their activity patterns (first vs last interaction)

✅ **Tip:** This level of insight allows you to personalize your DM campaigns based on real behavior—not just assumptions.