📸 Content – See What Drives Engagement

The Content tab helps you stop guessing and start understanding what really works on your Instagram. With clear metrics and real fan-level insights, you can finally know which posts, stories or reels activate your audience.

📋 What You’ll Find in the Content Tab

• A list of all your posts, stories and reels

• Key performance metrics per content:

• Engagement Rate

• Reach

• Likes

• Comments ("Discussions")

• Follows generated

• Profile visits

• Filter by format (Image / Video / Carousel)

• Sort content by date, performance, or type of engagement

• *

🎯 Identify What Works — For Whom

Use the top filter to see:

• 💎 Best content for SuperFans

• 🌟 Best content for Fans

• 💗 Best content for Engaged Followers

This gives you instant visibility into what’s performing best for each audience segment, so you can adapt your strategy accordingly.

🧠 Why It Matters

You’re not just looking at numbers—you’re learning:

• What type of content drives follows and profile visits

• Which format performs best: carousel, video, story, etc.

• What post themes trigger actual engagement vs passive views

• Which fan segments react to which type of content

This allows you to:

• Adjust your content calendar to boost engagement

• Use top-performing content as a trigger for Automations

• Re-target specific fans based on past content interactions

✅ Pro Tip:

Track content that generates not just likes, but real actions (clicks, follows, DMs). That’s the kind of content that moves your fanbase forward.

Updated on: 03/26/2025