💬 DMs – From Enrollment to Campaigns

DMs are the heart of BackRoom. They turn passive followers into active participants and loyal fans. Whether you want to announce a release, drive traffic, or collect leads, everything starts here—right inside Instagram.

🔐 Step 1: Enrollment – Turn Followers into Subscribers

Before launching any campaign, you first need Subscribers—followers who have explicitly opted in to receive messages from you via DM.

BackRoom helps you automate this with Enrollment Flows that trigger automatically when followers engage organically.

✨ 3 Easy Ways to Trigger Enrollment:

• 🗨️ Replies to a Story

When someone replies or reacts to one of your Instagram stories, they instantly receive an opt-in message via DM. No extra effort needed—BackRoom handles it automatically.

• 📸 Tags your account in their story

If a follower mentions your page in their story, BackRoom will automatically send them a DM inviting them to subscribe to your updates.

• 🔗 **Clicks a Smart Link **(ig.me) **

Share a Smart Link anywhere (bio, Linktree, email, website). When a follower clicks it, their Instagram opens with a pre-filled DM that starts the enrollment process.

Once the follower accepts, they become a Subscriber. You can now reach them directly via DM with zero extra steps.

✅ Enrollment is fully automated. You focus on content—BackRoom grows your DM list for you.

📩 Step 2: Send Campaigns via DM

Once your fanbase is enrolled, BackRoom lets you launch DM campaigns in two formats:

📤 Push Campaigns (one-time blast)

• Send a direct message to your Subscribers.

• Best for: Announcements, special drops, promo codes, releases.

• Ex: “New track drops tonight. Check your inbox at 8PM!”

🔁 Flow Campaigns (keyword-triggered sequences)

• When a follower sends a specific word (subscriber or non-subscriber) , a DM sequence begins.

• Best for: Lead generation, content delivery, collecting info.

• Ex: “DM me ‘PARIS’ to know when I’ll be playing near you.”

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🧠 Smart Targeting Made Simple

Choose who gets your campaign based on BackRoom’s segmentation system:

• 💎 SuperFans

• 🌟 Fans

• 💗 Engaged Followers

… and combine them with Smart Segments:

• Active / Ambassadors / New Comers / Lost

🎯 You’re always sending the right message to the right people.

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📊 Campaign Analytics

Every campaign includes real-time metrics:

• Open Rate

• Click Rate

• Response Rate

• Leads collected (email, phone,..)

📥 Data Enrichment Made Easy

Whenever you launch a campaign that asks fans for specific information—such as their email, phone number, city, or any other custom input—BackRoom automatically enriches each fan’s profile with that data.

You’ll find this information:

• Directly in the Fan tab, on each user’s profile

• Always linked to their Instagram handle and engagement score

• Instantly usable for segmentation, export to CRM, or retargeting

No forms. No friction. Just real-time data collection through DMs.

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✅ Pro Tip:

You don’t need to understand funnels or ads. Just talk to your fans where they already are: in DMs.

Updated on: 03/27/2025