👥 Fans : Understanding & Segmenting Your Community

The "Fans" tab is where the magic begins. It's your command center to truly understand your audience, segment it intelligently, and get actionable data on each follower.

📋 What you'll find in the "Fans" section

From this tab, you can:

• Access your full list of followers

• See who your most engaged fans are

• Filter and segment your audience in real time

• Click on any fan to explore their full engagement history

• Visit their Instagram profile directly

🧠 Engagement Categories: SuperFans, Fans & Engaged Followers

When you connect your Instagram account, BackRoom immediately scans all interactions over the last 3 months to place each user into a category. But don’t worry—we calculate engagement using their full history on your page.

Each fan is assigned to one of these 3 levels:

• 💎 SuperFan – Your most engaged and consistent followers.

• 🌟 Fan – Regularly interacts with your content.

• 💗 Engaged Follower – Interacts less often, but shows interest.

This classification is based on an Engagement Score, which is calculated using 4 key criteria:

1. Total number of interactions (comments on posts, reactions to stories, replies…)

2. Number of unique posts/stories they’ve interacted with

3. First interaction date (how long they’ve known you)

4. Last interaction date (how recently they engaged)

• *

🔎 Smart Segments: Go Deeper

You can go beyond the base categories thanks to Smart Segments, helping you target fans based on behavioral context:

• Active: Engaged in the last 6 months

• New Comers: Recently arrived in a category

• Ambassadors: Followers with over 2,000 followers themselves

• Lost: Previously active, now inactive

You can mix these filters to build high-value audiences:

Ex: Superfans + Ambassadors = your elite squad.

🔍 Inside a Fan’s Profile

Clicking on any fan lets you:

• View all their comments and sentiment analysis

• See their DM history (if permissions are granted)

• Monitor engagement score evolution

• See the posts they’ve interacted with

• Understand their activity patterns (first vs last interaction)

✅ Tip: This level of insight allows you to personalize your DM campaigns based on real behavior—not just assumptions.

Updated on: 03/26/2025