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Impact : measure the effectiveness of your posts

This section evaluates your content’s influence on your audience in terms of engagement, fan interactions, and generated emotions. It helps you understand your community dynamics to adjust your strategy and maximize impact.


Table of contents


  1. Key information
  2. Are your posts shared enough to expand your reach?
  3. Do your posts encourage interactions between fans?
  4. What emotions do your fans express?
  5. What types of messages do your fans write?
  6. What emotions and messages does each post generate?


  1. Key information


The Content impact score is the key metric in this section. It measures the overall impact of your posts on your community by factoring in shares, interactions, and generated emotions. A high score reflects engaging, well-received content. If the score is low, consider adapting your posts to better align with your audience’s expectations.


  1. Are your posts shared enough to expand your reach?


This section analyzes how often your posts are shared.


  • How to interpret : a high share rate per post indicates that your content resonates with your audience and encourages organic distribution. A low share rate may reflect a lack of perceived value or interest.
  • Specific usecase : create an inspiring post with a clear call to action, such as: “Share this post to support our next project!”


  1. Do your posts encourage interactions between fans?


This section highlights posts that have sparked discussions among your fans.


  • How to interpret : posts that generate multiple exchanges signal an active, engaged community. A lack of interactions may indicate less engaging content.
  • Specific usecase : encourage debate or an interactive poll on a topic that excites your fans, like “Which song inspires you the most and why?”


  1. What emotions do your fans express?


This section analyzes the breakdown of emotions (positive, neutral, negative) expressed in comments.


  • How to interpret : a high percentage of positive emotions reflects a favorable perception of your content. Conversely, an increase in negative emotions requires deeper analysis of their causes.
  • Specific usecase : if positive comments dominate, reinforce this trend with thank-you messages or similar content. If negative emotions rise, directly ask your fans to understand their expectations.


  1. What types of messages do your fans write?


This section categorizes comments by type: mentions, emojis, questions, compliments, etc.


  • How to interpret : mentions or questions indicate direct interest, while emojis or compliments signal a strong emotional connection.
  • Specific usecase : respond directly to mentions or questions to strengthen the sense of connection. Capitalize on compliments by publicly thanking those fans.


  1. What emotions and messages does each post generate?


This section details the emotions and types of messages triggered by each post.


  • How to interpret : identify posts that generate the most positive reactions or meaningful interactions to replicate them in your strategy.
  • Specific usecase : if a particular post generates significant positive emotions, plan a series based on the same theme or format.


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Updated on: 12/18/2024

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