Articles on: 📊 Report

SuperFans: who are they and how to mobilize them?

SuperFans are your most engaged fans. This section helps you identify, analyze, and activate these essential fans to maximize your community’s impact.

Table of contents

Key information
How many fans and SuperFans are active right now?
Who are your 5 most engaged SuperFans?
Who are the 5 influencers among your Fans?
How is your SuperFan base evolving?
Who have you lost as top Fans?
When are your Fans most active?

Key information

The SuperFans score is the key metric in this section. It measures the involvement and engagement of your most loyal fans. A high score reflects an active and engaged base, essential for retaining your audience and maximizing impact. If the score is low, this may indicate a need for more exclusive content or targeted interactions.

How many fans and SuperFans are active right now?

This section shows you the active segments of your audience: SuperFans, fans, engaged followers, and followers.

How to interpret: a high proportion of SuperFans indicates a loyal, involved community.
Specific usecase: plan a special campaign, such as an interactive live session, to boost engagement.

Who are your 5 most engaged SuperFans?

Identify your 5 most active fans, ranked by their frequency of interactions (comments, shares, mentions).

How to interpret: these SuperFans form the core of your community and actively contribute to its vitality.
Specific usecase: build a privileged relationship by offering exclusive content, personalized thanks, or VIP perks.

Who are the 5 influencers among your fans?

This section identifies the fans with the largest number of followers and the highest potential influence.

How to interpret: these influencers can amplify your reach by sharing your content with their own networks.
Specific usecase: collaborate with them through co-created campaigns or strategic reposts.

How is your SuperFan base evolving?

Track monthly changes in the number of SuperFans, fans, engaged followers, and followers.

How to interpret : steady growth reflects an effective strategy, while stagnation or decline suggests the need for adjustments.
Specific usecase : if a decline is observed, re-engage your audience with targeted campaigns such as contests, polls, or exclusive offers.

Who have you lost as top fans?

Identify former active fans who have stopped interacting with your content.

How to interpret : these losses may indicate a lack of personalized interaction or content that meets their expectations.
Specific usecase : re-engage these lost fans with a personalized message or a special offer (ex. exclusive content or discounts).

When are your fans most active?

Analyze the days and times when your fans interact most with your content.

How to interpret : posting during these periods maximizes the visibility and impact of your posts.
Specific usecase : schedule strategic posts for these times and test different formats (stories, videos, carousels) to optimize engagement.