📌 Instagram Accounts vs. Workspaces
What's the difference between an Instagram Account and a Workspace?
- Instagram Account:
This refers to your individual Instagram Business page. Each Instagram account connected to BackRoom allows you to analyze followers, run campaigns, and segment audiences specific to that particular page.
- Workspace:
A workspace is your central dashboard on BackRoom, where you can easily manage multiple Instagram accounts simultaneously. Each workspace can host several Instagram accounts, making it easier to manage, analyze, and activate audiences across multiple profiles.
Can I manage multiple Instagram accounts within one workspace?
Absolutely! BackRoom is specifically designed to simplify managing multiple Instagram accounts in a single workspace. This allows you to efficiently switch between accounts, compare insights, and launch targeted campaigns across all your connected Instagram pages from one convenient location.
When should I create multiple workspaces?
We recommend creating separate workspaces if:
- You manage Instagram accounts for completely separate businesses or brands.
- You need clear separation between data and team members managing each brand or project.
- You prefer keeping distinct billing and administrative control over different groups of Instagram accounts.
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Example:
- Workspace #1: "Music Label" (accounts: Artist A, Artist B, Artist C)
- Workspace #2: "Event Company" (accounts: Festival X, Club Y)
- *
✅ Best Practice:
Group related Instagram accounts in a single workspace for easier management and insightful cross-analysis.
Updated on: 03/25/2025
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