Articles on: 📊 Report

My content : analyze the performance of your posts

This section helps you evaluate whether your content is published regularly, is varied, and generates the expected engagement. It allows you to refine your strategy by identifying strengths and areas for improvement.

Table of contents

Key information
Are you publishing enough content to maintain audience engagement?
What does your content consist of?
Do your posts engage your fans and attract new followers?
Are you publishing frequently enough?
What are your most frequent posting days?
When are your fans most active?

Key information

The Content strategy score is the key metric in this section. It evaluates the effectiveness of your editorial strategy by measuring the diversity, regularity, and impact of your posts on engagement. A high score indicates a well-balanced strategy, essential for capturing and retaining your audience’s attention. A low score may reveal a lack of diversity in your formats or insufficient posting frequency.

Are you publishing enough content to maintain audience engagement?

This section analyzes your weekly or monthly posting frequency.

How to interpret : a high frequency ensures an active and consistent presence. Rare posts may lead to a loss of audience interest.
Specific usecase : publish a weekly series (such as exclusive content or a recurring theme) to maintain long-term fan interest.

What does your content consist of?

This section displays the breakdown of the types of content you publish (videos, carousels, images).

How to interpret : a balanced variety attracts and engages different audience segments. Over-reliance on one format may limit your reach.
Specific usecase : if your videos generate the most engagement, prioritize this format in your editorial calendar and include clear calls to action.

Do your posts engage your fans and attract new followers?

This section analyzes the performance of your posts: engagement rate, reach, impressions, and new followers.

How to interpret : a high engagement rate (above 20%) indicates strong content performance. Less engaging posts may require adjustments to timing, format, or subject matter.
Specific usecase : identify your top 3 performing posts and replicate their characteristics (style, timing, call to action) in future content.

Are you publishing frequently enough?

This section measures the number of monthly posts compared to the recommended frequency.

How to interpret : insufficient frequency may lead to audience disengagement, while excessive frequency can overwhelm your fans.
Specific usecase : create an editorial calendar that ensures at least one key piece of content each week (video, interactive post, or live session).

It’s recommended to publish at least 4 posts per month

What are your most frequent posting days?

This section identifies the days of the week you post most frequently and the average posting time.

How to interpret : posting on days and times when your audience is active maximizes engagement. Posting outside these periods may result in lower visibility.
Specific usecase : if your fans are most active on Friday afternoons, schedule strategic content for that time slot.

When are your fans most active?

This section shows the days and time slots when your audience interacts the most (likes, comments).

How to interpret : identifying these key moments allows you to maximize your content’s visibility.
Specific usecase : post polls or interactive stories during these time slots to further stimulate engagement.